- Served in both Solution Architect and Product Owner roles to support platform migration to Shopify+ (headed) from native solution
- Led efforts to implement Wishlist, Store Credit, and Gift Card app integrations
- Full rewrite and custom extensions of customer profile pages to New Customer Accounts environment
- Led effort on a complete re-theme to align with a re-branding & collection addition
- Designed strategic path forward through decisions on PIM, DAM, OMS & ERP
- Conducted full evaluation of their technology stack, with Shopify+ at the center
- Led TikTok Shop integration (catalog sync, pixel, checkout routing) to unlock native social commerce and incremental revenue opportunities
- Established data + ops rigor (tracking accuracy, social feed hygiene, merchandising logic)
- Shopify store optimizations (customer accounts, theme performance)
- Led a complex replatform from home-grown to Shopify+
- Established product catalog taxonomies to drive improved segmentation
- Served as fractional CTO, led complex cross-functional teams
- Migrated from Drupal to Shopify Plus+, leading effort over merchant and dev agency
- Website served as central part of company while 160+ retail stores closed due to COVID
- Built Flash sales capacity during shoe releases for premier brands
- Led analytics optimizations during a strategic shift for the company
- Fashion category
- Participated in a re-theme effort on Shopify+
- Established analytics and marketing strategies, with focus on increased customer understanding
- Fashion category
- Integrated Health Warrior Superfoods into Pepsico/Quaker/FritoLay
- Moved warehouse / 3PLs from Richmond to PA
- Fully transitioned knowledge and responsibilities to their team
- Redesigned their internal B2B site, for which their franchisees replenish the supplies needed to run their stores
- Updated their dated theme to Online Store 2.0
- Added bundle capabilities and some B2B functionality, using native Shopify B2B
- Provided technical support for their internal HR site around employee retention (able to purchase new games, with a combination of cash & rewards points from tenure at company)
- Managed international complexities surrounding licensing differences by country & international staff
- Migrated to Shopify from different platform, on an aggressive timeframe, for a private equity firm
- High-End fashion category
- Cloned existing Shopify+ site & devised an entirely new way to shop for socks
- Built an inventory management strategy across 4 Shopify+ sites